Reliance LYF, a subsidiary of Reliance Retail, was established by Jio and has been in operation since 2015. LYF is an acronym for Lighter Younger Faster; Live Your Freedom; Love your Family.
Unmatched scale of expansion
Sunil Dutt, president of Reliance Retail, said that LYF"s operations have begun with "120,000 retail outlets and 1,200 plus distributors, with nearly 5,000 of our own sales force".
It is the clout of being the largest electronics retail chain in India that drives this"virtually unmatched scale" of expansion, as Dutt puts it.
Gaining market share
Reliance has set itself apart from startups whose only aim is to outdo the latest iPhone. LYF offers a variety of 4G enabled smart phones across different price ranges, so that consumers looking for amazing features as well as those looking for affordability can be catered to. These phones will not only be future-ready, but also best-poised to exploit 4G. LYF Water 1 and LYF Water 2 are some of the earliest models.
To gain market share, Reliance is not focusing on the tech-savvy but rather those who own 2G feature phones,and convincing them to switch to their efficient 4G service.Reliance LYFReliance JioReliance Digital
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