Using an innovative strategy, Reliance Jio has begun introducing its trial services to the public through an invite-only system. This launch has taken place in Maharashtra, Gujarat, Delhi, Andhra Pradesh, Bihar, Chhattisgarh, Madhya Pradesh, Goa, Haryana, Jharkhand, Himachal Pradesh, Kerala, Karnataka, Rajasthan, Tamil Nadu, Odisha, Telangana, Uttar Pradesh, and West Bengal.
Aggressive marketing
The company has handed out invites for buying a LYF phone to its employees, who had earlier received the trial SIM cards. Free unlimited 4G data and a SIM card will be offered with the phones. Interested customers only need to give their e-mail IDs to Jio employees to acquire an invite with a unique code.
Once they have printed out their invites, they may walk into any Reliance Digital or Digital Express store, and buy a LYF phone of their choice.
Reliance Digital seizes opportunity
Using this invite-only system to its advantage, Reliance Digital is drawing more customers to its stores. Invites are being given free of cost to customers who buy phones from the store.
The company is making active use of social media to guide people to specific Reliance Digital stores, where they may buy bundled SIM cards and LYF phones.Reliance JioReliance DigitalReliance Industries
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