The retail arm of Reliance Industries has brought Sanjay Mehra on board as the Chief Executive of its fashion and lifestyle e-commerce venture. The Mukesh Ambani-led company informed this to its employees through an internal e-mail.
Mehra has a wide experience of 25 years in retail, technology and consumer products. He has served as India Managing Director of the US-based Wolverine World Wide, which owns popular brands like Caterpillar shoes and Merrell apparels. Besides, Mr. Mehra has also worked for Nike, GAP and Motorola.
Plans of Reliance Retail
Recently, Reliance Industries indicated its plans of shifting its focus to the e-commerce business. The company said that it will be rolling out three online portals. These portals will be dedicated to grocery, fashion and lifestyle, and business-to-business verticals, respectively. The organization is also launching its 4G and telecom services, this year. With the integration of its data services and e-commerce business, the company wants to offer a differentiated experience of e-commerce in India.
Reliance Industries want to attract more and more customers for its upcoming ventures. With the help of high-speed Internet connectivity, it wants to offer anytime, anywhere shopping to people. According to Mr.Reliance Industries LimitedRILReliance Retail
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